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EnnisGodwin8
@EnnisGodwin8
https://dvmagic.eu/
Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits. For B2B SaaS companies, keep in mind that buyer personas don’t apply solely to the end user. When you’re selling a product to another business, you also have to address the decision-maker, the financial buyer, and the technical advisor, among other roles, says Head of Marketing at Entrapeer, Hillary Lyons. Without a defined strategy, you’ll esse