You have made a great product. With your app and website becoming more and more popular, it is only a matter of time before TWC (or some other incompetent) comes knocking on your door with "an offer you cannot refuse". You will be tempted. Please don't give in!
Your company needs aside, I think you now have a responsibility with the people of the world who need a dependable and useable source of data.
A couple of years ago TWC bought WU and completely trashed their products. The interface of the Store app was impecable. They changed it for something slow, confusing and convoluted. The ratings after the change went from 4.8 to 3.2. Years later it is still not the same.
The whole worldwide community of serious WX data consumers thanks you in advance.