@Suty I don't think any of your users would mind that you've increased the price for the first time in several years, you have an amazing product and until now I've always been happy to pay the subscription however, I think the OP point is valid. 31.5%????? Even with the best will in the world, that increase is extortionate and I think offensive to the loyal customer base you have. You clearly don't respect them if you're happy just hike your price by such a significant amount.
I have never had to think about renewing my subscription for Windy, it's always been a no-brainer..... but now I can't see me renewing